Intro and Philosophy
Art in the traditional sense can be used for the creator's own agenda. The artist defines his or her own goals and audience. The act of design, however, carries with it the responsibility of communication within the boundaries defined by technical capabilities and business requirements.
The bottom line is that the message must come across; the desired interaction must be facilitated with as little friction as possible.
My art is solving problems. Specifically, digital communication and marketing problems.
I combine a background in graphic design with natural technical skill, a keen sense of the user experience and a sincere passion for leaving things better than I found them.
"There are those who stop when they reach a wall,
and those who start climbing."